Role: Research, Ideation, Visuals, Prototyping, Design. I started off as a solo designer and then started working in collaboration with my teammate
Timeline: Ongoing
Tools Used: Figma, Whiteboard, Pen + Paper
Timeline: Ongoing
Tools Used: Figma, Whiteboard, Pen + Paper
My friend recently entered Uttrakhand, India a religious tourist place with a myriad of places to go around and new people to meet.
It took her a little while to adapt to this new environment. New food, all strangers, and worse, expensive traveling since guides and taxi drivers were exploiting her money.
She never thought of connecting and traveling could be this difficult.
The Problem
Imagine that you are knee-deep into alcoholism and drugs but need to get out of it ASAP before it destroys you! WHO reported 0.5 million deaths from drug substance abuse alone. The primary reason for the deaths is addiction, loneliness, and eventually suffocation from life. Finding help in such situations is difficult and may feel impossible if the reason is Depression.
I have noticed that if the help is given when the energy is drained out of the body, one tends to lean towards the help and take it
Solution
912 is an app that connects people from all places into something tangent. Allows them to travel together, make similar plans, friends, and maybe date?
Research
When I started to think seriously about it, the design of an app, in particular, stuck with me.
I needed to clear my head and find if there were other options, besides the all-mighty app, to serve the problem.
I drew a quick plan for the research and ideation phase to give me a frame.
I wanted to deep dive into what type of product would suit this problem, and I chose to compare similar apps and create a user journey map
It helped me highlight some parts I completely missed during my first thinking phase. It also gave me a range of questions to ponder.
Organizing my thoughts
Since I didn't have a full understanding of our product yet, I did my own user testing creating a persona. Obviously, this method has some bias, but at least it highlighted important areas.
There were 5 parts to this which were broken up into action states for the user journey. I compiled a customer journey using the information I gathered from using the product and research.
Finally, I had enough ideas to create a flow of how I needed to proceed
Ideation
Once all the information was gathered and sorted, I was able to create a site map overview. It would help me identify the connection between all these pieces of information and how they related to each other. I used all the post-it from my previous research and rearranged them into a proper site map
User Journey Flow
I had some ideas now to create a logical persona(s)
Wireframes
My flow was flexible and could be modified but I made a variation from what I thought could work best for this app
Final Design
Learnings
Even though I tested the app with my colleagues, I haven’t been able to try it on a bigger scale.
This type of social media project needs a better test run but I had to work on a hard deadline.
Yet, working on this project was astounding. Digging deeper into ideas and assumptions was an awesome
